Michelle Slavich has been brought on as executive VP, global publicity and strategy, at Warner Bros. Pictures.
Slavich comes to Warner Bros. Pictures from Google, where she most recently served as head of entertainment communications for YouTube. In the last two years, her team launched over 50 publicity campaigns for YouTube Original series and movies. She was also responsible for the PR launch campaigns for the subscription services YouTube TV and YouTube Red.
Before coming to Google, Slavich served as VP, publicity at Universal Studios Home Entertainment. She began her career at the Shoah Foundation, Steven Spielberg’s nonprofit organization dedicated to the recording of Holocaust survivor testimonies for educational use.
At Warner Bros. Picutures, Slavich will oversee domestic and international publicity and work proactively with her teams to develop global publicity strategies on all releases from Warner Bros. Pictures and New Line Cinema.
“As we tackle the constantly evolving landscape of film publicity, she’s a great choice to lead the team and further our already-excellent publicity teams,” said Blair Rich, president, worldwide marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment.