Cheryll Forsatz
Cheryll Forsatz

Ferrero, global confectionary giant, has brought on Cheryll Forsatz in the newly created role of VP, PR and corporate communications. Forsatz joins Ferrero from Ketchum, where she was a senior VP with responsibility for the agency’s external communications. Before that, she served as director of communications for McDonald’s New York Metro Region and was also a senior VP at MWW PR. At Ferrero, she will lead PR and corporate communications plans and strategies for its product portfolio (which includes Ferrero Rocher, Nutella, Tic Tac and Kinder Joy) as well as for the Ferrero corporate brand.

Tiffany Miller
Tiffany Miller

R&J Strategic Communications has promoted Tiffany Miller to VP. Miller, who has been with R&J since 2006, is already a member of the firm’s senior management committee. In her new post, she will oversee R&J’s team of account service professionals, ensuring the consistency and quality of client service, and providing individual avenues of growth for each member of the team. Miller will also continue to lead R&J’s business-to-business division, providing guidance for the agency’s non-profit, real-estate, financial services and healthcare accounts.

Jason Altland
Jason Altland

Gavin has hired Jason Altland as director of digital services. Altland comes to Gavin from The Bon-Ton Stores, where he was most recently omni-channel systems project manager, leading a project team that oversaw software development and design. Prior to Bon-Ton, Jason served in senior management roles at Comcast for a decade. In his new role, Altland will focus driving innovative digital solutions for Gavin’s clients, with a focus on e-commerce and comprehensive digital strategies.

Ginger Silverman
Ginger Silverman

Trilogy Financial has added Ginger Silverman, founder and president of Aha! Unlimited Consulting and vice president of marketing, brands and campaigns at Behr Paint, to its board of directors. Silverman has also led communications initiatives for companies including Prudential, Pizza Hut, Taco Bell, Homebase and Lindora Medical Weight Control. “Ginger’s leadership, communications excellence and commitment to innovation aligns seamlessly with Trilogy’s core values,” said Jeff Motske, president and CEO of Trilogy Financial.