 Kevin Lewis |
Kevin Lewis, an aide to President Obama, has joined Blue Engine Message & Media, the non-partisan strategic communications shop.
He joins from Obama’s staff, whereas chief spokesperson he shaped the post-White House agenda of the former president and sorted out the various demands from media.
Lewis joined the Obama campaign in 2007, served in the White House and handled spokesperson duties for Attorneys General Eric Holder and Loretta Lynch.
Erik Smith, founder of Blue Engine and advertising/messaging guru for the Obama-Biden campaigns, said Lewis will help clients build their brands and protect their reputations.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
Have a comment? Send it to 
No comments have been submitted for this story yet.