People on the Move

Cheryl Overton

Egami Group has appointed Cheryl Overton president, a newly created position. Overton comes to Egami from Zeno Group, where she was executive vice president and New York consumer marketing practice lead. She has also run her own communications consultancy, Cheryl Overton Communications, and has held executive positions at Spark PR, PMK|BNC, UniWorld Group, Ogilvy and Edelman. At Egami, Overton will lead the agency’s core services as well as overseeing all agency operations. She will report to Egami CEO Teneshia Jackson-Warner. Egami is a woman and minority-owned, multicultural integrated marketing and communications agency.

Sara Ajemian

SourceCode Communications has brought on Sara Ajemian as VP to lead its ad and martech practice. Ajemian joins SourceCode from DiGennaro Communications, where she most recently served as a VP, managing a team of communications strategists and serving on the firm’s leadership team. In her new position, Ajemian will focus on redefining SourceCode’s messaging platforms, organizing its communications strategy and building creative campaigns. SourceCode has also engaged two new clients: insights technology provider FocusVision and SOCi, a social media marketing and management firm. “With these two additions, the advertising and marketing technology space now makes up 40 percent of our client portfolio,” said SourceCode managing partner Greg Mondshein.

Lindsay Goebel

Crosby Marketing Communications has promoted Lindsey Goebel to vice president, director of content marketing. Goebel was previously director, social media & content marketing at the firm, working with clients across Crosby’s healthcare, nonprofits & causes, and government practice groups. Before coming to Crosby, Goebel was vice president, digital strategy at Weber Shandwick, serving as digital strategy lead for several government and healthcare-focused accounts. She has also been lead political video producer for ABCNews.com in Washington, D.C. In her new position, Goebel will lead Crosby teams in the planning and executing and execution of user-focused, content-driven programs to help clients build, engage and activate communities.

Dave Reiseman

Gold’s Gym has promoted Dave Reiseman to chief marketing officer. Most recently, he served as the company’s vice president of marketing and brand communications. Before coming to Gold’s in 2006, Reiseman was associate director at advertising agency Riester. He has also served as a senior account executive at Porter Novelli. In his new role, Reiseman will continue to spearhead the company’s efforts to reach new consumers, expand consideration and drive member engagement and loyalty. His work includes overseeing brand management, creative development, digital and social media marketing and influencer marketing.