Accounts in Transit

Finn Partners is teaming up with cancer-focused social platform Belong.Life as it works to expand its ability to reach patients, providers and other advocacy groups. A major part of that effort is the Belong.Life Patient Impact Survey, a set of 13 questions that were sent to randomly selected members of the Belong online community. Most of the questions address the degree of fatigue that patients feel during treatment and the effects that fatigue has on their ability to pursue adequate care. Belong co-founder and CEO Eliran Maliki says the survey shows that effective communication about such treatment-related symptoms as fatigue “can help patients stay on course with better quality of life.” Finn Partners managing partner and global health practice head Gil Bashe says the firm “has long recognized that communication plays a vital role in helping people learn about their health, and when necessary, manage diseases such as cancer.”

William Mills Agency has been engaged to execute public relations and marketing services for Zenmonics, a Charlotte, NC-based global provider of omnichannel software that supports all channels in a financial institution on a single platform. “Partnering with William Mills Agency will further support our company’s standing as a leading technology provider for financial institutions,” said Chris Siemasko, chief product officer of Zenmonics. “The agency’s well-established reputation in providing marketing and public relations services for the financial industry, especially fintech, was the leading factor in why we chose to begin our engagement.”

Osborn Barr has been hired to work on rebranding and digital projects for Nutrien Ltd., a global retail distribution network that provides crop inputs and services at more than 1,500 locations across North and South America. “O+B | P has an unmatched reputation for helping agriculture brands effectively tell their stories to rural audiences,” said Nutrien VP of marketing Brent Smith. O+B | P’s client roster also includes Morton Buildings, Farm Credit, United Soybean Board, Monsanto, LinkedIn and Visit Central Florida.