The United States Olympic Committee today named Sarah Hirshland CEO as the embattled organization seeks to rebound from the sex abuse scandal surrounding former USA Gymnastics doctor Larry Nassar.
Hirshland will join USOC in August from the US Golf Assn, where as chief commercial officer she’s responsible for global media, PR, community relations, content distribution, corporate partnerships, licensing and the Golfer Handicap Information Network.
Earlier, she was senior VP for strategic business development at Wasserman Media, developing sports marketing programs for American Express, Nokia, Wachovia and Nationwide Mutual Insurance Co.
Hirshland will take over for USOC acting CEO Susanne Lyons, who took the spot following the February resignation of CEO Scott Blackmun. He stepped down amid criticism of USOC’s handling of the Nassar scandal.
More than 250 girls and women alleged that Nassar abused them while under his medical care. He’s serving a 60-year sentence in federal prison.