|Mon., Sep. 9, 2013|
|NYT's Liberman to Yahoo|
|By Kevin McCauley|
|Deputy news editor at the New York Times is the new editor-in-chief of Yahoo News, which bills itself as the world's biggest news site.|
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|Ronald N. Levy (Sep. 16, 2013):|
The site could be called YaHOW. Yahoo might top Google in less than a year if Yahoo becomes known to the world's public for presenting "how to protect yourself" and "how to succeed in getting what you want" information from the world's top doctors, lawyers, educators, investment firms, home maintenance experts (which Home Depot and Lowe's surely have), spousal and parent-child relationship
experts, and more.
Public demand for this kind of information is so INTENSE, and so much clearly reliable information would be available to Yahoo from PR sources free, you can imagine how many millions of people each day would be waiting for the YaHOW pages to be posted.
Would major advertisers be glad to advertise on these pages? Judge what the pages could do for Yahoo sales and income. Instead of the exclamation mark following the Yahoo name being slanted nine degrees,
the damn thing could soar upward along with Yaho's prospects, sales and earnings.
Often the big limitation in public information management is not so much having a big idea as in getting management's approval to do it. But Yahoo's hot new CEO has the inclination--and board esteem--to do what will work even though other company chiefs say or think, "that's not how we do it here."
And such a top journalist from the Times? This is the kind of exec
that a CEO can feel comfortable betting on and backing.
|Ronald N. Levy (Sep. 10, 2013):|
Even if she excels in presenting Yahoo, Yawhere, Yawhen and Yawhy, she
may multiply readership of her site by doing what other news sites don't do nearly enough of to meet the latent public demand: present YaSUCCESS, information on how readers can be more successful in their careers, social life, homemaking, health, family finances and more.
Hundreds of thousands of people, perhaps millions, see shrinks or would if the cost were less, and tens of millions might gladly turn every morning to a good site of information on problems people worry about and solutions that genuine experts recommend.
Most family finance information comes from right-wingers, left- wingers or sources with damn near no wings as all but mainly a hope that you'll make some of your money take wing in their direction.
If you've had aging parents, you know of problems that can keep you awake at night and that a YaSUCCESS sight could help you to understand and even solve or at least help you pick one of the least troubling solutions.
"Lean in" says Sandberg about job success but what about marital success and parental? Would you guess there's be good demand for this? Are there real experts with real answers Liberman could cite?
She wouldn't need a huge staff to do a huge jobs of helping readers because in each major area where the public is eager for help, there are skilled PR writers at responsible organizations that
would be glad to provide what Liberman's editors could select from and edit.
The demand for success already exists, excellent information to fill that demand also exists, PR sources are willing to provide a huge amount of it free, and Liberman now has the power to put it all together.