Pivotal Research Group senior analyst Brian Wieser told Bloomberg Radio today that Interpublic Group will be sold.
Weiser, the former CMO of Simulmedia and director of forecasting at IPG's Magna Global, called IPG shares his top buy right now in an appearance on Bloomberg Radio. "Agency consolidation will happen," he said. "The market has basically responded as if beyond Omnicom Publicis … IPG will be sold."
Weiser called the Omnicom-Publicis merger the industry's most important single deal in decades "for not just agencies but media."
He said Dentsu "is probably the most likely to acquire it," although WPP or another company could step in.
Shares of Interpublic, parent of Weber Shandwick, GolinHarris and DeVries, among other PR units, are trading around $16.52, on the higher end of its $9.38-17.43 range for the past year.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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