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BerlinRosen took top honors in the 2018 Observer's Power PR 50 list released today, toppling APCO Worldwide, which tumbled to the No. 4 slot.
Valerie Berlin and Jonathan Rosen's firm surged from the No. 29 slot in 2017.
Peter Finn's Finn Partners also recorded an impressive performance on the Observer list, claiming the No. 3 slot after being shut out from the Top 50 last year.
Compiled by Michael Kaminer, the Observer's list is based on what it considers "influence," rather than revenues, headcount or amount of awards won.
The Lede Co., PMK-BMC, DKC, Ketchum, HL Group, Global Strategy Group and M18 round out this year's Top 10 List.
The Door, (now No. 11), 42West (No. 13), Kekst, Rubenstein (No. 20) and Hiltzik Strategies tumbled from the 2017 Top Ten list.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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