Real estate giant Re/Max is relying on outside PR counsel as it prices a forthcoming initial public offering worth up to $210M.
The Denver-based franchisor is working with Norwalk, Conn.-based ICR.
The company said its 10M shares will sell from $19-$21 in the IPO as it lists on the New York Stock Exchange as RMAX.
ICR managing director Phil Denning, an RLM Finsbury alum, is handling media on the deal.
Re/Max competitor Realogy Holdings (ERA, Coldwell Banker, Century 21) went public in a nearly $1.1B offering last year orchestrated by its private equity parent Apollo Global Management. That move and Re/Max's upcoming IPO are seen as positive signs for a U.S. housing market ravaged in the 2007 economic crisis.
"The U.S. housing market has entered a period of recovery in 2012 which has accelerated during 2013," the company said in its SEC filing.
About 74% of Re/Max's $143.7M 2012 revenue came from the U.S. with another 17% from Canada. Net income for 2012 was $33.3M.
Mike Ryan is executive VP of global communications and branding for Re/Max. Shaun White is VP of PR.
Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
Tod Donhauser, a nine-year veteran of Edelman, has joined H/Advisors Abernathy as managing director and head of its San Francisco office.
Intelligent Group Ltd, a Hong Kong-based financial PR firm, has priced its initial public offering of 1.9M shares at $4, which is the low end of the $4 to $5 range.
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