The Commonwealth of Virginia, one of a handful of southern states to implement new voter identification laws, plans to conduct a competitive pitch for PR and integrated marketing work for its Board of Elections this fall.

voteAn RFP is expected to be released next month for the $400K account over three years.

Virignia last year passed a law -- to be implemented in 2014 -- requiring photo identification to vote.

The commonwealth is one of nine states required to submit voting law changes to the Dept. of Justice under the Voting Rights Act of 1965, but the Supreme Court earlier this year held that provision unconstitutional, creating uncertainty about whether Virginia's new law should require federal approval.

The upcoming RFP will cover statewide PR and outreach to voters for the state's elections entity.

Firms are required to be within a reasonable distance of Richmond to pitch for the account.