Grape juice and jam icon Welch's has poured its PR account into Ketchum's cup after a competitive review.
Ketchum Harvests Welch's After Review
Fri., Oct. 4, 2013
By Greg Hazley
Read Full Story in Subscriber Area
Category: Food & Beverage PR
More Food & Beverage PR posts from O'Dwyer's:
| • | Dinnertime Lessons for PR PlanningTue., Mar. 19, 2024
|
What the biggest meal of the day can teach us about serving up effective nutrition communications campaigns.| • | The Shelf Life: a Playbook for CPG Challenger BrandsMon., Mar. 18, 2024
|
Tips to refine and amplify your CPG brand strategy to win in 2024 and beyond.| • | Embracing 'Food is Medicine'Wed., Mar. 13, 2024
|
Strategic communications strategies for success in the growing “food is medicine” movement.| • | Adding Value to the Rapidly Evolving Sustainability SpaceTue., Mar. 12, 2024
|
How brands can authentically communicate sustainability issues and create a brand experience that’s compatible with consumers’ values.| • | The Future of FoodMon., Mar. 11, 2024
|
Communicating the effects that climate change and a growing world population have on our food system—and why change is needed.
Have a comment? Send it to 
No comments have been submitted for this story yet.