Tourism and Events Queensland, which is responsible for promoting Australia’s Great Barrier Reef, is seeking a firm to develop a campaign in North and South America.
It's the first time the state agency is outsourcing representation of sites such as the Daintree Rainforest, Whitsunday islands and Brisbane, where the Bee Gees were born.
TEQ is remembered for creating the “Best Job in the World” campaign of 2009.
That contest to house-sit a Barrier Reef island attracted more than 35K applicants from 200-plus countries. It generated an estimated $200M in publicity.
More than 200K Americans visited Queensland during the past year. That figure is up 10 percent.
The tourism body wants to remove Queensland from the “bucket list” and put it on the “must go now” list of Americans, according to Kerri Anderson, TEQ international director for the Americas.
Anderson is looking a creative partner with “innovative ideas and a love of Australia.”
The RFP is at https://secure.publicworks.qld.gov.au/etender/home.do. Pitches are due Oct. 18.
Anderson is at kerri [dot] anderson [at] queensland [dot] com.