A small but motivated segment of mostly young, female food influencers is shaping opinions about brands, companies and the food and agriculture sector while shrugging off traditional marketing practices, according to a study by Ketchum.Ketchum IDs Food Sector's Most Influential Consumers
Tue., Oct. 8, 2013
By Greg Hazley
A small but motivated segment of mostly young, female food influencers is shaping opinions about brands, companies and the food and agriculture sector while shrugging off traditional marketing practices, according to a study by Ketchum.Read Full Story in Subscriber Area
Category: Food & Beverage PR
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