Video monitoring company Critical Mention today unveiled a service to let clients embed news coverage directly on their own websites and mobile channels through a venture with sister company Clip Syndicate.

The service, called Clip Premium, is intended to give brand managers an easy way to secure the rights to publish local TV news coverage from 250 affiliate stations, newswires and newspapers producing video. It also cuts out the need for links to news sites which can change or disappear, while maintaining a valued PR clip without advertising and promo material often inserted by news organizations.

Keith Price, director of national media relations and business communications for The Goodyear Tire & Rubber Company and a Clip Premium user, said brands are reluctant to send traffic to external sites where competitive ads and off-message stories can surround otherwise positive coverage. The video content can also be shared by viewers. 

Clip Premium also can include video content produced by the client or "evergreen" stories in the CS database into the same player embedded on a company's website.

Critical Mention formed the Clip Syndicate venture in 2006 as a syndicated Internet service for video content and clips.