The company that runs resorts and outdoor recreation on California's Catalina Island is reviewing its PR account with an RFP process this month as it eyes a larger profile in the travel and tourism space.

catalinaThe Santa Catalina Island Company wants to hear from agencies with media connections to the Los Angeles and Orange County markets, as well as a strong background in the travel-tourism sectors.

"Catalina has been somewhat of a lost treasure in Los Angeles and we're looking to help visitors rediscover the island," SCICo director of marketing Julie Sevilla told O'Dwyer's.

The review follows an expansion of the company's marketing and sales staff, including the hire of Sevilla in October.

The company's properties include the Descanso Beach Club, Pavilion Hotel, Atwater Hotel and Avalon Grille.

Catalina Island sits 22 miles off the California coast.

Colorado-based Backbone Media and Lyman PR of Northern California previously handled the account.

Proposals are due Nov. 22.

View the RFP (PDF, sub req'd).