A social media gap between investor relations and corporate communications units provides an opening for digitally savvy activist investors, shareholders and media, according to a study by FTI Consulting.
Ronald N. Levy (Nov. 6, 2013): FTI is so right! A major advantage of retaning a great PR firm, which FTI certainly is, is insight like this on reducing PR perils that can unfairly crush a corporate reputation.
Fortunately, being known for good deeds reduces the danger that a public will believe without hard proof negative things about a
One of the most PR-effective good deeds is supporting medical research that may save millions of lives. The Internet shows work by medical geniuses who could use corporate support.
DR SHERRI DONAT is a surgeon who does what was once thought impossible and is teaching doctors all over America and worldwide how to do it. In the past, cancer was more often called "inoperable," a death sentence. But Dr. Donat and her team have found techniques to remove only the cancerous part of an organ leaving the rest of the organ functioning and the patient alive!
DR. ANAS YOUNES, he world's top expert on lymphoma which hits another million people every year, is finding and testing exceptional new substances that kill cancer cells but don't kill other cells patients need for survival.
DR. JOACHIM YAHALOM, a world-famous expert on using radiation to find and kill cancer cells, uses a SWAT team of radioactive drops that flow through the arteries and kill each cancer cell encountered. Zap!
Sponsoring sports is good and is popular but judge which TV segment may bring a company more public gratitude:
1. The company president gives a loving cup to a winning tennis player or golfer and says how proud the company is to have sponsored the event.
2. The company president is seen in a hospital with three of the world's leading doctors who thank the company lavishly for supporting life-saving research and tell how viewers can sometimes avoid cancer, spot is early and triumph over it if coming research is successful.
Judge whether a digitally savvy PR team can promptly get tens or scores of millions in audience for news like this which wins for a sponsor company armor-like goodwill.