Book Review: The PR Masterclass

Time correspondent Simon Shuster’s “The Showman” demonstrates how Ukraine president Volodymyr Zelensky’s masterful knowledge of PR tactics and the power of propaganda transformed him from comedian into a respected world leader.

Iuliia Mendel, who served as press secretary for Ukraine president Volodymyr Zelensky from 2019 to 2021, will release a book called “The Fight Of Our Lives” in September, published by Simon & Schuster’s One Signal Publishers.

Robert Dilenschneider, former CEO of Hill and Knowlton, is releasing the fifth edition of The Public Relations Handbook on Feb. 15. 

Big Advertising may be down for the count, but the power of marketing lives on. That’s the big takeaway from Paul Dyer’s “Friction Fatigue,” a look at what advertising’s downward spiral means for “future-focused brands."

Sabrina Horn, the high-tech PR guru who sold her Horn Group to Finn Partners in 2015, has published “Make It, Don’t Fake It.”