Brand USA, the tourism promotion entity backed by the federal government and private sector, has booked agency support to tout U.S. travel in Mexico and Central America, following a search.
Mexico City-based Adnova, Comunicación Estratégica will guide marketing, PR, branding, advertising, social media and other tourism-related outreach through 2015. The nine-year-old firm works with the Nevada Commission on Tourism, Disney Parks and Resorts, and the Las Vegas Convention and Visitors Authority. It also handled advertising and PR for the Mexico Tourism Board.
Brand USA, which kicked off the search in July, said ACE is one of the few communications and PR shops with global experience in the public and private sectors.
Alfredo Gonzalez, senior VP at Brand USA, said Latin America shows steady growth in visitation and spend for inbound travel to the U.S.
Brand USA, formed as the Corporation for Travel Promotion in 2010, is the country's first nationally coordinated marketing campaign for travel to the U.S. Hill+Knowlton Strategies and JWT handle its main PR and advertising accounts.
Edelman is providing communications support to Panama’s Ministry of Commerce and Industries under an agreement capped at $97,100 per month.
Ballard Partners has recruited State Department veteran Matt Bryza as a senior policy advisor.
Teneo has extended its contract with the Salama Bint Hamdan Al Nahyan Foundation for an additional four months to July 31, adding another $1.8M in fees to the New York firm’s coffers.
The Syrian Kurdish militia recruits Jim Dornan Strategies to press Congress for continued support in their battle against ISIS and Syrian president Bashar Assad.
The Government of Hungary has hired Strategic Improvisation Inc. to generate positive media coverage and combat negative press coverage of the Central European country. (6 reader comments)
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