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M&C Saatchi Sport & Entertainment NYC lands WHOOP, fitness wearable brand. The partnership with WHOOP encompasses strategic global communications, media relations, thought leadership and events. In addition to working with the company to raise its profile in the US, the agency will oversee global strategy and collaborate on launching the brand in the U.K. and Germany with the M&C Saatchi Sport & Entertainment agencies in those markets. WHOOP is a human performance tracker, worn by elite athletes including NFL and PGA players, that delivers 24/7 personalized fitness, sleep and recovery data. “M&C Saatchi Sport & Entertainment has become a valuable partner in telling our story and reaching new members all over the world,” said WHOOP chief marketing officer Antonio Bertone.
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JC Communications books RailBookers, a tour operator which offers rail vacations to destinations including Canada, Europe and the USA, to its roster of travel clients. The agency already manages PR for Railbookers’ sister company, Amtrak Vacations. JC has also signed with Venchi Fine Italian Chocolates of Italy, which also makes gelato and has 115 shops in 70 countries. It will do PR for the company’s new store in New York City at Columbus Circle, as well as working to raise brand awareness across the U.S.
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Virgo PR has been named PR agency of record for Rebel Ventures, a sports-oriented digital strategy company that has worked with such clients as the Kansas City Chiefs, the Golden State Warriors and Real Madrid. Virgo will provide Rebel Ventures with services including social media marketing and media relations. It has already collaborated with Rebel Ventures on “10 Days for #10,” a campaign created in celebration of global soccer icon Pele’s 80th birthday. The agency has also placed Rebel Ventures and its founder Craig Howe in outlets including Fast Company, Business Insider, Sports Business Journal and CNBC.
DiGennaro Communications forms a partnership with marketing industry veteran Jon Bond, who co-launched Kirshenbaum & Bond in 1987... Spread PR rebrands as Spread Communications... The Florida Public Relations Association recasts Annual Conference as the PR & Comms Summit... InChrist Communications, which serves faith-based groups, slates 'Edgy PR & The Power of New Media' panel discussion.
BCW and Hill & Knowlton, which will merge as of July 1 to form Burson, bring on financial communications and capital market advisory firm Buchanan Communications as part of the new unit, effective immediately... Stagwell enters into an agreement to acquire PROS Agency, a Brazil-based brand and marketing consultancy... The LAGRANT Foundation forms alumni advisory council.
HAVAS Red (formerly Red HAVAS) adds HAVAS Red Ivory Coast (Côte d'Ivoire) to its network... CURA Strategies, an integrated health care communications and public affairs consulting firm, launches Advocacy Accelerator, an online platform built to help advocates achieve their policy goals.... POV Strategy and Research, which provides gaming-focused marketing and insight, launches in Dallas... AMP3 PR releases its AMPlified Magazine: Volume 3 online 'zine.
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