eyelockEye-scanning technology developer EyeLock has awarded global PR duties to Weber Shandwick as the seven-year-old company eyes a wider profile in sectors like education, retail and enterprise.

The New York-based biometrics company, which is privately held, previously worked with KCSA Strategic Communications.

WS's scope covers media relations, content development via its publishing platform, Mediaco, as well as strategic counsel.

EyeLock CMO Anthony Antolino said the company is at a "critical inflection point" and will lean on WS to "articulate" the company's message on a global scale.

EyeLock's technology includes iris-scanning devices that are used for security, access control, border control and identity management. It forged an agreement with Black & Decker's Stanley Security Solutions earlier this year for SSS to be the exclusive distributor of its products and technology in the U.S., Canada and Europe.