An excellent choice because Porter Novelli will do not a wild-eyed defense which could impassion Bayer critics to fight harder, but an accurate defense that we certainly need bees but we also need crop protection chemicals so that billions (with a "b") of people don't starve to death.
Population keeps growing by billions but the world's land mass doesn't grow significantly in farmable areas. And it's questionable, unless we learn to do more and better fish farming, how much more seafood we can get from the oceans. There's no easy answer. People who say of chemical companies that "they're all bastards" are in most cases not aware that those bastards are helping to protect billions of lives.
If Jack Porter, who became a professor, and feisty little Bill Novelli who went on to head AARP are still alive, they have to be proud of how well their PR firm is doing for itelf and for the public.