A California campaign funded by utility customers promoting energy efficiency upgrades to homes and businesses is on the hunt for a PR firm to guide earned and social media efforts.
Energy Upgrade California, which released an RFP for the work on Dec. 6, is funded by surcharges collected by the California Public Utilities Commission on customers of the state's four big power companies -- Pacific Gas and Electric, Southern California Edison, So. California Gas Company, and San Diego Gas & Electric.
The RFP calls for firms to pitch earned and social media plans for 2013-14 in support of EUC's marketing, which received a $20M boost in 2011-12 under the federal stimulus law. EUC conducted a brand assessment in 2012 that found low awareness among residential and small business consumers, as well as a "potential to evolve" to include broader services.
The competitive pitch follows a fall RFP for marketing and advertising, which is under review.
Proposals are due Jan. 17. View the RFP (PDF).
Redmond, a city of 77K people located less than 20 miles from downtown Seattle, wants a roster of firms to develop crisis communication plans, and be ready to answer the call in the event that an emergency hits.
The Iowa Economic Development Authority is looking for a firm to handle its $5M annual strategic marketing and communications budget.
Colorado is accepting the qualifications of PR firms, ad agencies and marketing services companies that are interested in working for The Centennial State.
Maryland’s State Highway Administration has driven out an RFP for marketing communications, media support and public outreach. 
Washington’s King County is looking for a federal government relations shop to help it stay abreast of policies and legislation that could impact its 2.2M people and cities such as Seattle, Bellevue and Redmond.
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