Connecticut is dangling a $1M contract to promote the “common core” educational standards blueprint that allegedly helps children become “critical thinkers.”
The Nutmeg State’s Education Department says four firms are under consideration for the work, but refuses to divulge the names of the lucky PR vendors.
The PR push is supposed to target parents with info about the benefits of the teaching standards and how the format will benefit both the kids and the state.
The CT News Junkie site quoted Robert Rader, executive director of the Connecticut Assn. of Boards of Education, saying the common core “will provide a clearer, deeper understanding of what our students will need to enter the global marketplace.”
Connecticut will spend about $15M during the next two years to put the common core into schools.
It is joining 45 states that already have the standards in place.
AB InBev has hired Donna Lorenson as chief communications officer and elevated the PR function to the senior leadership structure in the aftermath of the Bud Light marketing disaster.
Tunheim handled the Minnesota USA World Expo bid committee, which on June 21 congratulated Serbia for landing the 2027 event.
United Minds, management consultancy, has launched Myriant, a business resiliency offering to help clients deal with the challenges during this era of misinformation, polarization and geopolitical upheaval. 
ImageShield, which guards against online image abuse, is looking for a communications pro to handle its PR and marketing campaigns.
Who knew that there is a real paper company, Pennsylvania Paper & Supply, inside the iconic building seen at the opening of every episode of “The Office?” 
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