Katie Burke, a 20-year PR vet who most recently chaired Edelman’s PA practice, will join Nielsen on Jan. 27 as executive VP marketing/communications. She will report to Mitch Barnes, newly minted CEO.
Burke also served as communications director for the presidential bid of former New York Mayor Rudy Giuliani and Arnold Schwarzenegger’s successful re-election bid to California government. Burke was director of TV news at the White House.
Based in Wilton, CT, she will handle internal/external PR duties, content development, digital and industry relations/events.
Barnes said in a statement that Burke’s “extensive experience at the highest levels of government, politics PR makers her the ideal leader to advance our global messaging and brand strategy efforts, driving growth for Nielsen and our clients.”
Nielsen operates in about 100 countries.