Katie Burke, a 20-year PR vet who most recently chaired Edelman’s PA practice, will join Nielsen on Jan. 27 as executive VP marketing/communications. She will report to Mitch Barnes, newly minted CEO.
Burke also served as communications director for the presidential bid of former New York Mayor Rudy Giuliani and Arnold Schwarzenegger’s successful re-election bid to California government. Burke was director of TV news at the White House.
Based in Wilton, CT, she will handle internal/external PR duties, content development, digital and industry relations/events.
Barnes said in a statement that Burke’s “extensive experience at the highest levels of government, politics PR makers her the ideal leader to advance our global messaging and brand strategy efforts, driving growth for Nielsen and our clients.”
Nielsen operates in about 100 countries.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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