adageAdvertising Age will cut back to 25 print issues per year, from 46 , starting Jan. 20, citing an increased focus on digital.

"The reality is that Ad Age is now a 24-hour news service online, around the world, and so we want to evolve the magazine with content better suited for the print medium," said publisher Allison Arden.

The trade pub plans to increase its print page-count by 50% and introduce new features – long and short-form – and add B2B marketing coverage from its BtoB Magazine unit.

Other changes include the promotion of Ad Age editor Abbey Klaassen to associate publisher, editorial & audience, and a revamped website to be introduced "in the coming weeks."