MDC Partners has acquired a majority stake in Luntz Global, making GOP wordsmith Frank Luntz chief language strategist at the ad/PR firm.
As part of MDC’s strategic resources group, Luntz is to advise partner firms “how to tear down language barriers and facilitate real connections with consumers,” according to his statement.
LG has worked with global brands such as News Corp., Anheuser-Busch, Merrill Lynch, Wynn Resorts, McDonald’s and Merrill Lynch. It also did work for Bill and Melinda Gates Foundation and U.S. Chamber of Commerce
Luntz is author of “Words that Work,” “What Americans Really Want…Really,” and “WIN.”
Currently, he is a CBS News analyst and “focus group czar” at Fox News.
MDC CEO Miles Nadal credits Luntz with revolutionizing corporate and political communications.