PR pros react to New Jersey Gov. Chris Christie's "Bridgegate" scandal press conference today:
It looks like Christie is standing in court room, as if he's testifying before a judge. U-shaped lectern sends a terrible message.
— Mr Media Training (@MrMediaTraining) January 9, 2014
#PR execs to use #Christie's "I am not a bully" in media training sessions. "Listen: Don't repeat a negative."
— Howard Riefs (@hriefs) January 9, 2014
From PR standpoint, Christie saying all the right things: admitting errors, taking responsibility, apologizing, saying he's humiliated
— West Wing Reports (@WestWingReport) January 9, 2014
TV should have an Apology Channel.
— Jason Gay (@jasonWSJ) January 9, 2014
Christie set the right tone here, but he's also now in a corner. If anything else comes out that's directly tied to him—not good.
— Matt Gully (@itsgully) January 9, 2014
‘I am who I am, but I am not a bully’ - @GovChristie tells @KellyO pic.twitter.com/USLqh4nUuL
— NBC Nightly News (@nbcnightlynews) January 9, 2014
Christie casually mentions that he was working out yesterday morning when he discovered #bridgegate emails. #humblebrag
— VANITY FAIR (@VanityFair) January 9, 2014
I will say, it's good to see a leader take responsibility to move forward #apologia
— Clayton McGratty (@CFMcG) January 9, 2014
Watching @ChrisChristie #presser on CNNLive. Good direction and transparent talk happening. #crisispr
— Monica Wood PR (@MWPRINCight) January 9, 2014
Wonder if Christie will apologize to all the news reporters he abused and made fun of for asking what now appear to be the right questions.
— Steve Lubetkin (@podcaststeve) January 9, 2014
Lessons from Christie Press Conf: Don't hire stupid/deceitful people, demand transparency from your staff. #BridgeGate
— Peter Shankman (@petershankman) January 9, 2014
Re: Christie: Republicans will support. Democrats will say he knew. Independents will think he did a good job explaining & taking blame. #PR
— John Goodman (@JohnLGoodman) January 9, 2014
Christie is using Geraldine Ferraro's marathon press conference strategy. No one can accuse him of hiding again. http://t.co/uAEz5PkuKN
— Mr Media Training (@MrMediaTraining) January 9, 2014
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
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