Joe Steranka, former CEO of PGA America, has joined Buffalo Communications (Vienna, Va.) as chief global strategist to bolster its reach the golf/lifestyle categories.

joe sterankaThe 13-year-old Buffalo, which has 30 staffers, is part of Billy Casper Golf, No. 1 owner/operator of golf courses.

Steranka, one-time PGA director of communications stepped down from the helm in 2012 after a seven-year stint, is remembered for rebranding the organization and contributing the return of the sport to the 2016 Olympics.

Prior to the PGA, the 55-year-old worked at the National Basketball Assn.’s Cleveland Cavaliers and Washington Bullets. He also did a stint at sports agency ProServ.

Buffalo has offices in New York, Boston, Miami, Minneapolis, Phoenix and Raleight. It counts LPGA Tour, Adams Golf, World Golf Foundation, Myrtle Beach Golf Holiday, ECCO Sport, Fila Golf, Galvin Green and Kaua’i Visitors Bureau among clients.

BCG has more than 150 properties in 28 states.