vance hickinVance Hickin, a California digital PR vet who directed the Obama re-election campaign's digital strategy in the Golden State, has moved to Omnicom's Mercury in Los Angeles as a senior VP.

Hickin previously held posts at Ruder Finn, Walt Disney Group and Ketchum, among others. He has been a principal at Highway One Consulting for the past decade, handling clients like First 5 LA, Sony Connect, Citysearch and California Forward.

Mercury has also recruited Levick digital practice manager Vicky Vadlamani as a VP in Washington, and Pacific Gas and Electric digital media and crisis director Paul Parmley as a director in Sacramento.