Richard Sorian, a key Obama administration healthcare pro who recently tackled PR for Washington, D.C.'s health insurance exchange, has moved to FleishmanHillard to heads its health operation in the capital.
Sorian, a former healthcare journalist, takes a senior VP and partner role with the Omnicom firm, exiting the director of communications, education and outreach slot at D.C.'s Health Benefit Exchange Authority.
He led public affairs for the Dept. of Health and Human Services as a recess appointment from 2010-11 after his nomination was denied a full vote in the Senate.
FH D.C. general manager Kris Balderston highlighted Sorian's "vast experience inside and outside of government" in announcing the hire.
Sorian spent seven years as VP for public policy and external relations for the National Committee for Quality Assurance, the non-profit funded by the Robert Wood Johnson Foundation focused on improving healthcare in the U.S.
His early journalism career included a stint at Medicine & Health and he wrote "The Bitter Pill: Tough Choices in America's Health Policy."