Florida A&M University sealFlorida A&M University, which has worked to burnish its image after the November 2011 hazing death of a drum major in its vaunted marching band, is calling for agency proposals to guide marketing and communications in a "rebranding" effort.

The Tallahassee-based university, which works with DKC for crisis communications and counsel, released an RFP on March 1 for an agency to complement that firm's media relations work with its office of communications.