One Click Ventures will select its first outside PR firm to conduct a media campaign to promote its SunglassWarehouse.com and Readers.com brands of eyewear.
The Greenwood, Ind.-based firm has established a monthly budget in the $5K range, but is willing to up the ante based on publicity results.
The PR push will target customers looking for “quality products at a fair price.” The company views itself as the Target of affordable glasses.
The husband and wife team of Randy and Angie Stocklin launched OCV is 2005.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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