readers.comOne Click Ventures will select its first outside PR firm to conduct a media campaign to promote its and brands of eyewear.

The Greenwood, Ind.-based firm has established a monthly budget in the $5K range, but is willing to up the ante based on publicity results.

The PR push will target customers looking for “quality products at a fair price.” The company views itself as the Target of affordable glasses.

The husband and wife team of Randy and Angie Stocklin launched OCV is 2005.