FleishmanHillard, working under a three-month arrangement worth $150K in fees, is helping Japan put its best foot forward in the U.S.
Japanese PM Shinzo Abe with former U.S. Ambassador to Japan John Roos in February 2013.
Dave Senay’s St. Louis-based shop handles the job as subcontractor for Japanese ad giant Dentsu.
The relationship is based on neither a written contract nor an exchange of correspondence between the two parties.
FH will propose to Dentsu and Japan platforms in the U.S. for academicians and experts selected by Dentsu and Japan to “inform educate and address audiences in the U.S about current affairs, culture, economic development, tourism and/or other highlights regarding Japan,” according to its federal filing.
Those opportunities may include seminars, symposiums, media interviews, contributions to publications and possible online and social media work.
Japanese prime minister Shinzo Abe, who took office in 2012, has been working to strengthen military/economic ties with the U.S. to counter his country’s growing tension with Asian archrival China.