Colorado has nixed its review of the state's tourism PR account launched last week and will bring PR in-house under a newly created position.

The Centennial State kicked off a multi-account review on Jan. 14, covering advertising/media, PR/social media, and publishing/content.

The Colorado Tourism Office said Jan. 23 that its board decided to hire a director of PR rather than hire an outside firm for that $500K piece of business, but it will continue the RFP process for the social media portion of the account, valued at around $300K.

The advertising and content RFPs are unchanged. Updates and amendments will be posted through the state's online procurement portal,