The Palestinian Authority is mulling whether to hire an Israeli PR firm to highlight “the other Palestine,” according to a report today on Israel Radio.
The campaign would move beyond politics and focus on the PA’s culture, nightlife, parties and upscale restaurants in Ramallah to lure young Israelis to travel there.
Israel Radio said the “multimillion-dollar” push will be Internet-based, according to Haaretz.
It will feature a tour of Ramallah for Israeli celebrities, a meeting with president Mahmoud Abbas and a visit to Rawabi, a new planned community.
One obstacle: Israelis have been restricted from entering the PA since the 2000 start of the Second Intifada.
Edelman is providing communications support to Panama’s Ministry of Commerce and Industries under an agreement capped at $97,100 per month.
Ballard Partners has recruited State Department veteran Matt Bryza as a senior policy advisor.
Teneo has extended its contract with the Salama Bint Hamdan Al Nahyan Foundation for an additional four months to July 31, adding another $1.8M in fees to the New York firm’s coffers.
The Syrian Kurdish militia recruits Jim Dornan Strategies to press Congress for continued support in their battle against ISIS and Syrian president Bashar Assad.
The Government of Hungary has hired Strategic Improvisation Inc. to generate positive media coverage and combat negative press coverage of the Central European country. (6 reader comments)
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