Poo-Pourri Co., marketer of a spray that promises to “leave the toilet smelling better that you found it” is looking for a PR firm to bolster its marketing push this year and beyond.
The Addison, TX-based company , which has sold more than 4.3M bottles and is distributed in 6,000-plus gift shops, believes its success stems from selling a product that is used before vs. after-you-go deodorizers like Glade.
All-natural Poo-Pourri is an oil that is sprayed into the toilet to create a film in the water to trap an odor in the bowl.
The company targets savvy females from ages 25 to 55 who share a bathroom with a partner/family.
It wants a PR firms with a sense of humor, strong social media/word-of-mouth PR skills and the ability to score a big business hit in the Wall Street Journal and New York Times.
The Poo-Pourri Co. story is at http://www.youtube.com/user/poo.