Nodding off during the third-quarter during last night’s Super Bowl blowout, I awoke from my sleep upon hearing creaky Bob Dylan ask, "Is there anything more American than America?"
Say, what? Has my hero lost his marbles?
Not so fast.
Granted, Bob is not everybody’s cup of tea. Anheuser-Busch, which appeared to run an ad after every Bronco turnover, scored top ad honors, according to the reviews of Sunday’s festival of advertising.
The all-too-cute potent combination of puppy and Clydesdales had the audience swooning, including my wife who immediately praised it on Facebook, which drew many responses. It easily was the top dog in the ad press.
Bob is the anti-puppy. Some wrapped the ad as “selling out.” New Yorker put it on its worst ad of the night list.
To me, the pitch for the Chrysler 200, which was created by Wieden+Kennedy, reeked of authenticity. It wasn’t a repeat of Bob’s phony, money-grabbing Victoria Secret ad of the distant past, which caused fans to wretch.
Last night’s ode to America featured images of apple pie, baseball and Route 66. A shot of Marilyn Monroe was paired with “you can’t import vision.” It coupled a motorcycle-riding James Dean with “you can’t fake true cool.”
Dylan lauded the great incomparable open American road and “the creatures who live on it.” He equated “American pride” with the “heart and soul of every man and woman working on the line.”
Dylan the epitome of American greatness, wrapped up the two-minute spot with: “Let Germany brew your beer, Let Switzerland make your watch, Let Asia assemble your phone, We will build your car.”
Mr. Tambourine Man still has it. The ad was the best part of last night’s game. Dylan’s made a perfect pitch for American authenticity. I hope it works out for Chrysler with the sale of a few more cars.
arthursolomon (Feb. 10, 2014): After watching the ads of the Olympic Games for a few days, guess what:
these ads had selling points. The products are the stars, unlike many of the Super Bowl ads which tried to show the creativeness of the ad people and director.
Arthur Solomon (Feb. 10, 2014): Dylan's ad was much better than the dog and pony show Anheuser-Busch ad, which had me wondering if the brewer was now selling oats as well as suds. But I fear that Dylan's ad will only appeal to patriotic, elderly red neck men, a dying breed. As for me, my favorite ad was Scarlett Johansson's for SodaStream, which probably attracted the attention of elderly and young men. Importantly, it also had what is missing from the majority of TV commercials. It featured the product and had "selling points," the way ads used to do and should do as far as I'm concerned. If I want to be entertained, I certainly am not going to rely on a commercial.