Fantex, the San Francisco company planning to sell shares of professional athletes, has kicked off its first IPO road show to back an offering for the San Francisco 49ers' Vernon Davis.
Finn Partners handles PR for Fantex and is supporting the 11-day road show from San Jose to New York through Feb. 14. FP managing partner Howard Solomon heads the account.
Fantex will peddle 421K $10 shares in Davis, a start tight end for the 49ers, an investment representing 10% of his projected future income through salary, endorsements and appearance fees, among other deals.
The company first planned an IPO for Houston Texans' running back Arian Foster, but he was injured in the 2013 season.