The private equity-owned Florida East Coast Railway is dangling a $200K/year PR account through an RFP process this month.

fecThe freight railway, running 351 miles from Jacksonville to Miami, wants a firm to support the FECR and PortMiami marketing teams providing media contacts, guiding internal and external communications, and promoting the railway's services.

FECR was built in the late 1800s by Standard Oil exec Henry Flagler. It scrapped passenger service amid labor strife in the late 1960s. Fortress Investment Group bought the railway in 2007 for $3.5B in a go-private deal. A three-year contract is expected not to exceed $200K per year.

Proposals are due Feb. 10.

Former CSX International president James Hertwig is president/CEO of FECR, which had third quarter-revenue of $66.2M. 

View the RFP (PDF).