The Oregon Tourism Commission has moved its six-figure PR account to Portland-based Lane PR, following a review.
Maxwell PR, also of Portland, was the incumbent.
The $250K account with Travel Oregon will pitch the Beaver State nationally as it looks to build on the $9.2B impact of tourism.
Lane president Wendy Lane Stevens said the firm's offices on both coasts will support the work. "Our Portland and New York offices will collaborate to deliver the best possible campaigns and results as we seek to build on Travel Oregon's momentum and increase travel to this diverse and exciting state," she said.
The OTC released an RFP in September for the account.