The Oregon Tourism Commission has moved its six-figure PR account to Portland-based Lane PR, following a review.
Maxwell PR, also of Portland, was the incumbent.
The $250K account with Travel Oregon will pitch the Beaver State nationally as it looks to build on the $9.2B impact of tourism.
Lane president Wendy Lane Stevens said the firm's offices on both coasts will support the work. "Our Portland and New York offices will collaborate to deliver the best possible campaigns and results as we seek to build on Travel Oregon's momentum and increase travel to this diverse and exciting state," she said.
The OTC released an RFP in September for the account.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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