whoThe World Health Organization is in the midst of an agency search for a global campaign on antimicrobial resistance, the growing problem of infectious diseases adapting to modern antibiotics and similar drugs.

The Geneva-based global health entity has been developing an advocacy campaign since last year and has an RFP out for strategic communications support of the effort.

WHO hopes to present an outline of a "global action plan" to combat antimicrobial resistance, known as AMR, by its World Health Assembly in May.

A two-phase PR campaign is slated over the next two years targeting, first, the international political and health community about the threat and economic burden of AMR, and, later, the general public on infection control and curbing the overuse of antibiotics.

Media relations, stakeholder mapping and analysis, assessment of existing campaigns on AMR, and development of WHO's advocacy efforts are all included in the mandate.

WHO is collecting pitches through Feb. 11