Measurement The ROI dilemma in media relations: CEOs and PR pros face off (DCI)
Tact Fashion labels promote what celebs wore to Hoffman services (T. Palmeri)
Olympics 8 PR lessons from Sochi 2014 (Management Today)
Olympics Are Sochi Games a PR disaster for the Kremlin? Think again (M. Nuckols)
Olympics Opening ceremony fails through the years (The Atlantic)
Social The modern CEO's social business agenda and technology paradox (D. Fossas)
Social Facebook is Ten (N. Pollack)
Content A play-by-play guide for real-time content creation (Edelman Dig.)
PR 101 Here's why PR pros should use Twitter (A. Grinavich)
Marketing What does your brand sound like? (HBR)
Crisis Harvard study says BP's 'greenwashing' paid off (G. Baron)