College All-American Michael Sam enlisted Hollywood publicist Howard Bragman, who is gay, to handle his “coming out” news, which earned front-page coverage of today’s New York Times.

michael samThe University of Missouri end was the No. 1 defensive player in the Southwestern conference, which arguably was the best grouping in college football during 2013.

The Tigers’ chalked up a 12-2 record and marched to victory in the Cotton Bowl.

Sam was expected to be a top pick in the NFL draft in May, but the Times called the public declaration of his sexual orientation a “potential detriment” to the player’s career in a league noted for its tough guy image.

During the college pre-season, Sam told teammates that he is gay.

If Sam makes the cut, he will be the first openly gay active player in the NFL, NBA, NHL and Major League Baseball.

Bragman sold Bragman Nyman Cafarelli to Interpublic in 1989, founded Fifteen Minutes and now serves as vice chairman of reputation.com.

He has counseled Meredith Baxter, Chaz Bono, Ricki Lake and Laila Ali.