dunedinThe Gulf city of Dunedin, Fla., has cast a net for a firm to develop a PR strategy for promoting the city nationally, internationally and regionally as a place to visit, live, work and play."

The 10-square-mile city, north of Clearwater and across the bay from Tampa, released an RFP on Feb. 7 -- open through early March -- following a 2011 brand study and the adoption of a new brand and logo in 2012 with the taglines "Home of Honeymoon Island" and "Dun Our Way."

Dunedin, spring training home of the Toronto Blue Jays, was a tourism and hospitality PR firm to handle the account, including outreach through print, web, digital and social media.

A two-year contract is expected.

Proposals are due March 5.

The RFP is available via the city's purchasing website.