Seth Lubove, a senior writer for Bloomberg and member of its reporting team that compiles a list of the world's billionaires, has jumped to the PR side with Sitrick and Company in Los Angeles.
Lubove was L.A. bureau and chief and writer for Forbes for 16 years before moving to Bloomberg as a writer for its Markets magazine. Earlier posts included Florida Trend magazine, the Wall Street Journal and Miami Herald.
Sitrick, which is owned by Resources Connection, has also beefed up its digital team, naming 10-year alum Brian Glickich as chair of its global digital practice. The firm also hired six staffers for that operation.
Glickluch, former SVP of digital for Premiere Radio Networks who worked Sitrick campaigns for former HP chair Patricia Dunn and Roy Disney, said the digital growth adds services like paid media management, SEO, software planning and development and threat mitigation, in addition to traditional PR services.