Qorvis MSL has signed a 26-month contract worth $650K-plus in fees to represent the People’s Republic of China.
The all-encompassing contract calls for its four-member team to provide communications services “including, but not limited to, PR, media training, survey & polling, advertising, social media communications strategy & implementation, crisis planning, event planning & management, and reputation and search management.”
The PR push for China’s D.C. embassy kicked off Dec. 24 and runs through Feb. 13, 2015. Monthly retainer is $25,200.
The contract gives a breakdown Qorvis’ “scope of work.” Those deliverables include “real-time monitoring of Twitter, Facebook, forums, blogs and other social media in the English language, along with “content capsule creation” for embassy social media outreach programs.
The firm will provide strategic counsel to help frame Chinese “public policy decisions for an American audience.”
On the crisis management front, Qorvis commits to creating a “war room to deal with challenges in times of crises.” It cover issues related to “economic, trade, political and military crises from the media perspective.”
“Proactive reporter engagement strategies about upcoming stories” and “specific responses to negative/untrue articles in first-tier publications as directed” are also on to-do list the Qorvis China team of Matt Lauer, Mark Duffy, Stefan Nagey and Grace Fenstermaker.
Publicis Groupe owns Qorvis MSL.