aerosoles5W Public Relations has picked up the business of Aerosoles footwear marketer, which sell shoes in more than 100 stores and outlets in the U.S.

Aerosole’s positioning in the “comfort shoe segment” is to offer “style at comfortable prices.”

CEO Jules Schneider says he handled AOL duties to 5W due to its understanding of the “uniquity” of his company’s product line.

5W’s job is to tell the story about how Aerosole combines its patented technologies with stylish design, according to Schneider’s statement.

Ronn Torossian helms 5W.