The Curacao Tourist Board has awarded its PR duties to Diamond Public Relations following a competitive pitch.
Hill+Knowlton Strategies was the incumbent shop.
Andre Rojer, CTB’s North American marketing manager, said the Caribbean island wanted a shop to position Curacao “beyond its comfort zone and create attention grabbing campaigns” to increase awareness in the U.S. and Canada.
Besides its 35 beaches, Curacao boasts of diverse cultures, European architecture, world-class restaurants and a capital city, Willemstad, that is rated as a UNESCO World Heritage site.
Located 40 miles off the coast of Venezuela, the Dutch property is located on the outer fringe of the hurricane belt.
The founders of the Miami-based firm, Jody Diamond and Kara Rosner have previous experience working with Curacao and its various hotels.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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