The Curacao Tourist Board has awarded its PR duties to Diamond Public Relations following a competitive pitch.

Hill+Knowlton Strategies was the incumbent shop.

curacaoAndre Rojer, CTB’s North American marketing manager, said the Caribbean island wanted a shop to position Curacao “beyond its comfort zone and create attention grabbing campaigns” to increase awareness in the U.S. and Canada.

Besides its 35 beaches, Curacao boasts of diverse cultures, European architecture, world-class restaurants and a capital city, Willemstad, that is rated as a UNESCO World Heritage site.

Located 40 miles off the coast of Venezuela, the Dutch property is located on the outer fringe of the hurricane belt.

The founders of the Miami-based firm, Jody Diamond and Kara Rosner have previous experience working with Curacao and its various hotels.