Edelman and Catalyst are providing “behind-the-scenes” PR counsel for Under Armour, Diane Pelkey, VP-global communications and entertainment, told O’Dwyer’s.
She said UA’s internal PR staff is handling the bulk of the fallout, which follows the lousy performance of U.S. speedskaters in the Sochi Olympics.
Some American speedskaters blamed UA’s high-tech suits for their poor times and inability to medal.
The team switched to the UA suits that they wore during last month’s World Cup in Japan.
Pelkey, who says she runs point on all communications, strategy and statements, noted that many athletes who happily wear UA gear are perturbed with the controversy and reached out to the Baltimore-based marketer of performance footwear, apparel and accessories.
Endorsers such as Olympics gold medalists Lindsey Vonn, the injured skier who would have been the company’s biggest star at Sochi; swimmer Michael Phelps, along with Los Angeles Dodgers all-star Clayton Kershaw have taken to social media to praise UA.
The company recorded a 27 percent jump in revenues last year to $2.3B and a 26 percent surge in net income to $162.3M.
French West Vaughan has been helping US Speedskating cope with the racing uniform issue.